Fleek

Co-founder, 2019 - 2022

I co-founded Fleek with a couple of remarkably talented friends from USC, Cyprien Toffa and Kian Ghodoussi. With Fleek, we hoped to create the most personalized, accessible, and beautiful mobile shopping experience across a user’s favorite brands.

Simply by swiping, Fleek would find and recommend the latest fashion for your style. You could search with ease, create collections of your clothes and share them with your friends.

As a co-founder, I had sole ownership over our native iOS app written in Swift, working closely with Cyprien on its design and interactions and with Kian on the backend APIs. Moreover, I pushed us to get affiliate partnerships with our partner brands and guided our marketing efforts on Instagram and TikTok.

We put our hearts into Fleek and I’m extremely proud of the product we were able to create and the lives we were able to touch. During the time it was up, Fleek had over a million swipes, 10k downloads, and hundreds of sales. Below are glimpses of the the product, enjoy!

Gestural Interface

Fleek had a Tinder-inspired home page, which let users quickly browse items and easily swipe right to fave them and swipe left to trash them. This fed into our AI model which improved our personalization.

Search

Best in class search across all brands with lightning quick autocomplete and fluid pull-down to search gestures.

Boards

Think playlists but for clothes. A collection of products that you can manually create or that Fleek will suggest for you based on your faves. You can follow your friends’ boards to shop collaboratively. Notice the animation below when the user taps “save board”, it’s my favorite.

App Demo

Awards

Recipient of "Best Design" in Snapchat's 2020 Developer Challenge

2nd place winner at USC's premier entrepreneurship pitch competition hosted by Troy Labs

Selected participant of Blackstone LaunchPad for Summer 2021